Cookie and Privacy Policy

Updated on 14/09/2022

Cookie and Privacy Policy


This personal data policy (hereinafter referred to as the “Policy”) describes how Joint Action Analytics A/S (hereinafter referred to as “us”, “we” or “our”) collects and stores personal data in connection with the purchase of services, membership, products or general use of our website.

The policy has been formulated and made available to comply with the data protection regulation (2016/679 of 27 April 2016) (hereinafter referred to as “GDPR”) and the rules therein on the duty to provide information.

Collection of data through the use of cookies

When visiting and using our website, cookies are collected and used on the basis of consent. Information in these cookies includes search terms on our website, browser type, IP address, search terms on other websites, location when logging in (hereinafter “Cookie data”).

Cookie data is used to improve our website and the user experience, to carry out targeted marketing, prevention of fraud and cheating, delivery of goods and services, customer support, to prevent invalid log-ins, to carry out targeted marketing.

The use of cookies for the collection of information and data also takes place in accordance with the cookie executive order (No. 1148 of 9 December 2011), § 3.

If you wish to reject or limit the cookies that are placed on your computer when you visit our website, you can always do this by changing the settings in your browser. However, you should be aware that rejecting or restricting cookies has an impact on the website’s functionality, and this will result in functions on the website that you cannot see. All browsers allow cookies to be deleted collectively or individually. How this is done depends on the browser used. If you use several different browsers, you must remember to delete cookies in all browsers.

Types of personal data stored

We store personal data about you when this is relevant and in accordance with applicable legislation. Depending on the specific circumstances, the stored personal data may include the following types of personal data: name, telephone number, e-mail, IP address, username, password.

If we need to collect and store additional personal data than stated above, we will inform you of this at the time of collection. Such information can also be provided when this Policy is updated.

Purpose of storing personal data

We only store your personal data for legitimate purposes in accordance with the GDPR. Depending on the circumstances, the personal data may be stored for the following purposes:

a) To answer inquiries and/or complaints from users, customers or members.

b) To provide service announcements and information to users, customers or members.

c) To send direct marketing to users, customers or members (such as emails, MMS, direct messages on social media, etc.).

d) To send newsletters via e-mail.

e) To profile users, customers or members by analyzing and predicting their preferences and/or behaviour.

f) To be able to provide support and service messages, including answering questions or complaints and sending updates about our products and services.

g) To improve our products, services or website.

h) To be able to fulfill our agreement with you on the use of Joint Action Analytics software platform and the use of our website.

i) To what is relevant and sufficient to fulfill the purpose.

Legal basis for collect and store of personal data

We only store your personal data when we have a legal basis in accordance with the GDPR. The storage of personal data takes place according to the specific circumstances on the basis of the following processing authorisation:

a) If we have asked for your consent to the storage of some specific personal data, the basis for the specific personal data is your consent, cf. GDPR, Article 6, subsection 1, letter a, in that the consent can always be withdrawn by contacting us via the contact information provided at the bottom of this Policy, and if the consent is withdrawn, the personal data stored on the basis of the consent will be deleted, unless they can or must be stored for example to comply with a legal obligation.

Disclosure and transfer of personal data

We only pass on personal data to others when the law permits or requires it, including when it is relevant and at your and/or data controller’s possible specific request.

Erasure and storage of personal data

We ensure that personal data is erased when it is no longer relevant for our purposes as described above. We always store personal data for the period of time that applicable legislation obliges us to do, including for the purpose of documenting compliance with, among other things, the provisions of the law of accounting. For questions regarding the storage of personal data, you are welcome to contact us at the e-mail address you will find at the bottom of this Policy.

Rights of registered persons

Registered persons have a number of rights. If you, as a registered person, want to make use of your rights, you must contact us. Rights include the following:

  • Right to request to see information (right of access): Registered persons have the right to request access to which personal data we process about you, the purpose of the processing and whether we pass on the personal data to others.
  • Right to rectification (correction): Registered persons have the right to have incorrect personal data about you corrected.
  • Right to deletion: In special cases, registered persons have the right to have certain of your personal data deleted.
  • Right to restriction of processing: Registered persons in certain cases have the right to have the processing of their personal data restricted. If a registered person has the right to have the processing restricted, we may in future only process the information – apart from storage – with consent, or for the purpose of establishing, asserting or defending legal claims, or to protect a person or important public interests.
  • Right to object: In certain cases, registered persons have the right to object to our otherwise lawful processing of their personal data. You can also object to the processing of information for direct marketing.
  • Right to consent: If we have obtained your consent for part of our processing of your personal data, you have the right to withdraw your consent at any time. If you choose to withdraw your consent, it does not affect the lawfulness of the processing based on the consent prior to the withdrawal.
  • Right to transmit information (data portability): In certain cases, data subjects have the right to receive their personal data in a structured, commonly used and machine-readable format and to have this personal data transferred from one data controller to another without hindrance.

You can read more about your rights in the Data Protection Authority’s guidance on the rights of data subjects, which you can find at

If you wish to exercise your rights as described above, please use the contact details provided at the bottom of this Policy.

We endeavor to do everything possible to meet your wishes regarding our storage of personal data and your rights as a registered person. If, despite our efforts, you wish to lodge a complaint, you can do so by contacting the Danish Data Protection Authority (

Changes to this policy

We reserve the right to update and change this Policy. If we change the Policy, we will change the date and version at the bottom of the document. In the event of significant changes, we will notify you in the form of a visible notice on our website, e-mail or using other means of communication.


We reserve the right for any errors. When you use our website, you understand and accept our terms and conditions and our privacy policy.


For questions or comments about this policy, or when invoking one or more rights, we can be contacted at:
Mail:, Tel.: +45 70605097.